Inah Mercedes

A child of the revolution, I am part of a new breed of thinkers
who believe that creativity and usability are symbiotic and that
a well thought out web experience can shape our world.
I am a user experience designer.

Tobacco Free Florida
Tobacco Free Florida, Teens
Kobi Karp Architecture
Jeronimos Bar
Merge Studios
Para Mi Gente
Borscht Film Festival
Blind Beast Productions
Miami Assists
Small Repreive
Red Raven Productions
The Electric Pickle
The Jagged
Jai Alai Magazine
Digiport
Banco Popular
Lori Bell Acupunture
Spindle & Saw
Kaleidoscope
Jen Stark
Cryptozoology
Poplife
AIGA
Footy's Gala
Kodak Pynk
Cut + Paste

KOBI KARP Architecture, 2011

Agency — kaleidoscope

Role — Creative Direction, Content Strategy, Wireframing,
User Experience Design, User Interface Design, Production.

LAUNCH SITE ›

Jeronimos Bar, 2011

Jeronimo's Bar promises to be the go-to-Lounge Bar for locals in Miami Beach. Far from you run of the mill South Beach venues, Jeronimo's Bar is one-of-a-kind and we wanted to capture that unique and alternative spirit in their branding.

Agency — kaleidoscope

Role —
Creative Direction

Branding, Print Design

UX/UI Design

Merge Studios, 2011

Agency — kaleidoscope

Role — Creative Direction, Content Strategy, Wireframing,
User Experience Design, User Interface Design, Production.

Studio, LAUNCH SITE › || Social, LAUNCH SITE ›

Para Mi Gente, 2011

"Para Mi Gente" is a group installation project inspired by the Chicha poster art of Peru and merges traditional Peruvian propaganda, contemporary art and graphic-driven installations. The Kaleidoscope team along with more than 50 local and international artists were asked to submit a set of icons, symbols and plays on words in the spirit of the Peruvian propaganda style. "Para Mi Gente" is Co-curated by Books IIII Bischof, Typoe and Chris Oh and brought to the public by Primary Projects.

Participating artists include: Shepard Fairey, TM Sisters, Anthony Spinello, She Kills He, Kenton Parker, Cushy Gigs, the KDU, Nicholas Lobo, Oliver Sanchez, Kaleidoscope, Fred Snitzer, Typoe, Chris Oh, Agustina Woodgate, Jessy Nite, the Urcuhuaranga Family (Peru), Tatiana Suarez, Neko, Entes, Poster Boy, AS1, Santiago Rubino, Serge, Christopher Miro, Emmett Moore, Last Rights, El Tono, JillBird, Tristan Eaton, Books IIII, Skull Phone, Sonni, Pucho, Dead Dads Club Corporation, Todd Adel, and others…

Learn more about the project and the artists invloved: http://www.primaryflight.com/gallery/para-mi-gente-primary-projects

Agency — kaleidoscope

Role —
Creative Direction

Design

Borscht Film Festival, 2011

The Borscht Film Festival is a quasi-yearly event held at iconic Miami venues that commissions and showcases films created by emerging regional filmmakers telling Miami stories that go beyond the typical portrayal of the city as a beautiful but vapid party town, forging the cinematic identity of the city.

Kaleidoscope, working closely with the great folks at Borscht Corp., created a fresh new branding campaign for this year's festival, Borscht 7. In addition to a new logo and secondary mark, the branding effort included new and traditional media. We designed an arsenal of collateral, including posters, ads, marketing materials, stickers and much more!

The primary mark is a python eating an alligator eating the python... and so on, an so on... a never ending Yin and Yang; representative of the dueling identities of our city, Miami. Learn more about the true story behind this concept here.

Agency —
kaleidoscope

Role —
Creative Direction
Logo & Branding
Content Strategy
Wireframing
User Experience Design
User Interface Design

Production

LAUNCH SITE ›

Blind Beast, 2011

Agency — kaleidoscope

Role — Creative Direction, Logo & Branding, Content Strategy,
User Experience Design, User Interface Design

Miami Assists, 2011

Agency — kaleidoscope

Role — Creative Direction, Logo & Branding, UI/UX Design

Small Repreive, 2011

"Small Reprieve" is an outdoor public artwork by Miami-based artist Jim Drain. 455 ft of vinyl fence wrap around NE 40th St and North Miami Avenue, transforming the façade of a neglected, vacant lot in the Miami Design District into a whimsical and beautiful experience. Drain collaborated with students from the Design and Architecture Senior High School to create the melted crayon drawings that when collaged together would become the imagery that evokes stained glass. Under Jim Drain's art direction, Kaleidoscope was given the task of tiling the crayon drawings and photographs along the 455 ft span and bringing his artwork into full production. The project is a special commission through the support of art collectors Rosa de la Cruz, Asi Cymbal and Craig Robins.

Learn more about the artist and the work: http://www.vanityfair.com/online/daily/2010/11/vfs-guide-to-art-basel-jim-drain.html

Agency — kaleidoscope

Role —
Digital Production

Red Raven Productions, 2011

Red Raven Entertainment is a new film production company based in Los Angeles, CA. With a new perspective on story telling set in visually arresting worlds, they take the film-goers to unusual places and expose them to worlds that can rarely be imagined.

As a new brand, Red Raven came to us to develop their primary mark. We worked with them closely to define their visual message. They wanted a logo that was both slick and organic. They also wanted a gothic undertone and to incorporated the raven in the mark. This is the final solution.

Agency — kaleidoscope

Role —

Creative Direction

Logo & Branding

The Electric Pickle, 2011

We just finished developing and designing a website and interactive experience for The Electric Pickle Company. A lounge and music emporium here in Miami. The site will feature a Monty Python inspired intro with interactive animations. We love this project and can't wait for it to be finished! This has been by far one of our favorite projects to work on.

LAUNCH SITE ›

Agency — kaleidoscope

Role —

Creative Direction, Logo & Branding

Content Strategy

UI/ UX Design

The Jagged, 2011

Agency — kaleidoscope

Role — Creative Direction, Branding, Content Strategy, Wireframing,
User Experience Design, User Interface Design

LAUNCH SITE ›

Jai Alai Magazine, 2011

The newest publication from University of Wynwood Press, Jai Alai Magazine, is a limited edition biannual periodical documenting literary life in Miami. We were asked to design the cover art for the first volume which will run from 2010 until 2015. With every issue, the covers' elements will degrade until all that remains is a single bar, representing the ending of this specific period in time. The project brings together Miami writers and artist in a limited-edition journal. The inagural volume will span ten issues over five years.

We worked closely with the University of Wynwood to define the visual design of the site based on its primary purpose. The goal was to focus on usability and make the content easy to navigate through while creating a well organized portal for visitors and participants to learn more about the project. The solution was a minimalist structure where type and copy are primary. A strict grid helps to drive the design aesthetic and the overall ideology behind the design decisions focus on form following function.

Agency — kaleidoscope

Role —

Creative Direction

Logo & Branding

Content Strategy

User Experience Design User Interface Design

Production

Web Developement

LAUNCH SITE ›